How Mr Average has changed in the last 50 years - he is almost three inches taller, weighs 23lbs more and has a beer belly
These two images show the extraordinary way that men's bodies have changed in the last 50 years. In 1967, the height of the Flower Power era, the average British man was 5ft 7.5in tall, weighed 11st 8lbs and had a chest of 38 inches and a waist of 34 inches.
He wore size seven shoes, had a collar size of 14.5 and was expected to live just 68 years. Mr Average has ballooned in the last 50 years – and developed a beer belly.
He hasn't just gone up, he has gone out - getting fatter but also more buff in his chest and neck because he is far more likely to exercise regularly.
The 2017 version of Mr Average is 5ft 10in, weighs 13st 3lbs with a chest of 43 inches and a waist of 37 inches. He wears size nine shoes and has a collar size of 16 - the more muscular neck a reflection of all those visits to the gym. His life expectancy has shot up by 13 years to 81 years.
The graphics showing the difference in today's Mr Average with the 1967 version were put together by the health and wellbeing company Forza Supplements, which researched data on changing body shapes from Government statistics.
At 5ft 10in, Daniel Craig, 45, is not only one of the hottest heart-throb in the world but he also partly typifies the body upper shape of the modern Mr Average - weighing just over 13st, with a 43 inch chest.
Craig just differs with his slim waist of 32 inches - five inches thinner than the typical man who has a much flabbier tummy.
His 1967 equivalent was Steve McQueen, who was making two of his biggest hits, Bullit and The Thomas Crown Affair, in 1967. McQueen was 5ft 7.5in and weighed just over 11st in his heyday. He had a much less muscular physique than modern movie stars.
Lee Smith, Forza Supplements managing director, said "It is extraordinary how much Mr Average has changed in the last 50 years
"He has gone from being what we might consider a bit of wimp these days into a taller, more rugged muscleman but with a noticeable beer belly.
"He is also a lot healthier than his 1967 counterpart - living 13 years longer.
"Whereas in 1967 53% of men smoked - only 20% do these days.
"Mr Average is likely to exercise twice a week - consuming 2,500 calories a day compared to 2,000 calories back then.
"He is far more conscious of his body image. Around 42% of British men lift weights at least once a month these compared to just 2% of men in the Sixties.
"Whereas British men are far fitter than they were they are also far fatter, because they are richer and they are eating and drinking far more than they used to.
"Britain has the highest obesity levels in Western Europe - ahead of France, Germany and Spain.
"One in four British men is obese, prompting fears that we are becoming the 'fat man of Europe'.
"Obesity levels have trebled in the last 50 years and, on current estimates, more than half the population could be obese by 2050.
"The challenge for the next 50 years is how to ensure the positive benefits in public health are not destroyed by our love of food and drink."
How men live in 2017