FORZA has revealed that all current and future products from its hugely popular Healthy Living range will include special FORZA branded lids as of 1st July 2013. The Healthy Living range, which includes Raspberry Ketone 2:2:1, African Mango 2:2:1, Acai Berry 2:2:1 and Super 5-HTP, has been featured heavily in both the online and printed press for its flawless design, unique selling points and high level of effectiveness. The lids will be metalised and will also bear the FORZA name in order to further distance the successful brand away from everything else currently being sold on the market.

"We have seen an increase in products trying to copy our brand strategy and unique look. These companies rarely have proper quality assurance processes, product insurance and the ability to enact recall procedures if required. In simple terms there is a lot of supplement junk on the market. Consumers will begin to see that cheap copies of our products are like flaky copies of aftershaves or branded handbags. If it's not stamped with FORZA it is probably a fake". Lee Smith, Managing Director. To achieve this new aspect to their pot design, FORZA has had to order a vast quantity of lids. However, because sales are so great the move is considered to be a secure investment.