• Fat O'Clock happens on the first Friday night after the festive break as Britons return to their normal routines;
FORZA's latest survey on New Year diets has found that most slimming resolutions will be over by 8.02pm tonight (Friday, January 8) - with many dieters only 1lb lighter. The biggest contributor to broken New Year diets? Booze - with the first Friday night after the festive break being dubbed 'Fat O'Clock'.
New Year diets last less than 10 days for 47% of slimmers, with eight days the most popular duration. A quarter of dieters (24%) last a month, 14% two months and just 8% will still be slimming when Easter Sunday comes around on March 27. The results are from a new survey from Britain's most popular diet firm, Forza Supplements. It found the January Blues was the second biggest factor causing dieters to lapse. Sticking to a diet just added to the misery caused by the return to work, short days and miserable weather. The third biggest factor behind lapses was the fact that weight gain can be covered up by winter clothing. The fourth was a friend or a loved one giving up at the same time. Seeing a tasty snack being prepared on TV was the fifth biggest reason for lapsing.
Forza Supplements managing director Lee Smith said: "Dieting is a tough challenge at any time of the year but particularly in January. "We are all feeling heavier but we also need cheering up because it is months before the next holiday, the days are short and the weather is miserable. "It's why so many dieters struggle to stick with New Year diet plans, despite the very best intentions. "That is why so many dieters are using diet products to help them on their way. It makes the struggle to lose weight that little bit easier." Forza has a launched Shake It Slim, a new meal replacement drink developed for Boots. Packed with 22 minerals and vitamins, it contains just 204 calories, allowing dieters to feel full yet skip meals healthily.
1 Booze 32%
2 January Blues 24%
3 I can cover up my weight gain with winter clothes 18%
4 A friend or loved one lapsed too 16%
5 Seeing a tasty snack being prepared on TV 10%
How long do New Year diets last
1 Up to 10 days - 47%
2 A month - 24%
3 Two months - 14%
4 Three months - 8%
5 Longer than three months - 7%