January 06, 2014
Ashford-based diet firm FORZA Supplements has appointed a business development consultant as non-executive director as it continues to experience unprecedented growth. Shaun Kelly has joined FORZA after the successful supplement company saw sales of tablets and capsules triple in the last year.
New partnerships with Boots, Superdrug, Costco Harrods and other retailers have triggered this good performance. FORZA has also benefitted from high-profile celebrity endorsements from UK reality stars, including TOWIE’s Sam Faiers, who is currently residing in the Celebrity Big Brother House, and Made in Chelsea heartthrob Spencer Matthews.
The firm has also doubled its staff to 15 and appointed a new sales team in the US. FORZA Managing Director Lee Smith said: “Shaun Kelly is a genuine asset for FORZA and we have been extremely lucky that he has agreed to join us.
“There are many challenges when developing a small enterprise into a well-established and respected yet profitable business and we firmly believe Shaun will be a crucial advisor as we continue growing into 2014.”
Mr Kelly has 25 years’ worth of experience in commercial banking and was previously managing director for RBS Midlands and head of UK corporate business development for Santander. He is working with Forza in association with Maidstone-based legal firm asb law where he is a consultant. Mr Kelly said “SMEs are the backbone of the local economy in Kent and FORZA is a stunning example of success in this segment - creating wealth and jobs. “The asb-consultancy arm is delighted to be on board and, personally, I’m looking forward to supporting Lee and the leadership team as they grow the business”.
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