Last month, Packaging News visited Leicester-based firm Label Apeel to find out how digital print is changing the development process for the business and its client FORZA Supplements.

In this exclusive video, which was produced in association with HP, Packaging News brand director Josh Brooks discovers how FORZA and Label Apeel collaborated to develop a new range of eye-catching labels for the Ashford-based food supplement manufacturer.

Label Apeel moved into digital print with an HP machine around three years ago, the use of which was crucial to the project. In the video, FORZA Brand Manager Nigel Davison explains why he wanted to use digital print for his new-look range of fitness supplements, especially considering the brand’s hard-to-print logo.

Label Apeel Managing Director Stuart Kellock goes on to discuss how the use of the HP digital printer has changed his company’s role in the packaging development process, which allows both the printer and the client to collaborate in trialling and developing the label in a far shorter time than is possible using flexo or litho print methods.

Julia Cole of HP also comments that the collaboration on the new FORZA T5 Super Strength range is an “incredible example of the power of the brand and the converter working together to produce products that are just beautiful”. This film was produced by Metropolis Multimedia in association with HP.