As part of its growing marketing strategy FORZA DIET has now adopted an outdoor campaign for its Shake It Slim meal replacement shakes. The shakes recently launched in Boots, Holland and Barrett, Lloyds Pharmacies to name but a few. The campaign has started using the TFL (Transport For London) 48 sheet advert spaces on the underground system. Millions of users take the tube in London each week and the post-Easter campaign has been earmarked by the brand as people head back to work after consuming large quantities of chocolate and family meals. The advertising is expected to be seen by over 1 million people at least 5.8 times.
FORZA London Underground advertising campaign goes live in April 2016
Media Buyer for FORZA Industries, Lucy Palmer said "The FORZA brand is growing rapidly with listings in over 12,000 locations nationwide. A company with this spread of sales locations needs a strong outdoor campaign to shout out just how good the FORZA products are. I wanted to set a platform to springboard from and to complement our comprehensive magazine advertising strategy. Linking our new media strategy with the already extensive PR campaign is our next step and we expect great results". The campaign has a rate card value of £75,000 and is running for 2 weeks at the following London underground stations:
OXFORD CIRCUS BOND STREET CAMDEN TOWN COVENT GARDEN LIVERPOOL STREET WATERLOO BAKER STREET HOLBORN VICTORIA BANK KNIGHTSBRIDGE PICCADILLY CIRCUS
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FORZA has been a trading brand since 2007 and celebrates its 10th anniversary next year (2017). With large scale launches now expected in the USA and Italy the company is expecting a fantastic trading year. FORZA Industries Headquarters is based in Ashford Kent, the company owns a range of brands and manufactures for retailers, sports nutrtion, wellbeing and lifestyle brands amongst others.