After providing a group of K College Graphic Design students with a live brief in June, Ashford-based supplement manufacturer FORZA is now pleased to announce the names of the two winners. Congratulations to Lee Vidal and Soraya Veale.
The winning students, who had been competing for one week’s paid work experience at the FORZA Technology Centre, impressed with their submissions and had developed some really excellent and original ideas. The project was an opportunity for final year BA Graphic Design students at the college’s Tonbridge campus to gain some professional experience and to produce some exciting and innovative work. Lee and Soraya will now both spend a week at the company's acclaimed Technology Centre, which specialises in helping companies design, develop and manufacture successful products, and will get the chance to put their skills to the test on real-life marketing campaigns.
When asked how he felt about co-winning the competition, Lee, 21, from Tunbridge Wells, said: "I feel really lucky to have been given the chance to experience life at a real design studio and am very eager to get stuck in on some interesting projects at FORZA." Soraya, 22, from Oxted, Surrey, was also very happy to be selected as a winner: "I am delighted to have won FORZA's competition jointly with Lee.
This work experience will be a great opportunity to kick start my career in branding. I am very excited and looking forward to working in the industry." Talking about the reasoning behind the live brief, FORZA Brand Manager Nigel Davison said: “The competition has been tailored specifically to growing the students’ commercial experience, helping them to understand the process of bringing a product to market and allowing them to compete against each other for success.”
Lee Smith, Managing Director of FORZA, is proud to collaborate with K College on such a project and explains: “It is important that entrepreneurs find time to pass on their skills to the younger generation as the UK is being left behind by more proactive nations when it comes to business and commercial awareness. “The only thing that surprised me was the level of quality that the students were currently working at and this was reflected by the teaching.” When asked how he felt about hosting the project, Jez Giddings, who is Head of Faculty, Arts Media & Music, K College, said: “We are fortunate to have creative companies such as FORZA who are keen to offer our students opportunities to work alongside industry professionals and experience live vocational briefs. “The creative industries need students to be work-ready, and able to fit into a fast paced and ever changing landscape. The competition and work experience that FORZA is providing is raising student aspirations and strengthening the link between education and industry which is much needed and greatly appreciated.”
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