• Fast food & takeaway sales have increased by 2.5% amount over recent years
  • Convenience vs. health benefits – debate rages on war of long term health
  • Chains including McDonalds, KFC, Burger King unable to target children during dedicated television programmes

We’re all guilty of it, a quick visit to the local fast food chain to fill a hole with a ‘dirty’ burger. What isn't so clear, particularly for dieters is the impact that this trip has on their health. Fast food is notorious for having a high calorie intake; some have an adult’s whole daily calorie intake. The levels of salt within fast food for each chain can vary dramatically globally, with some sodium levels substantially different to the next.

Clare Farrand, a lead figure at the World health Organisation commented "Manufacturers are clearly able to make products with less salt, but deliberately choose not to, despite salt damaging their customer's health." "Consistent front of pack nutrient labelling should be provided on ALL products to allow consumers to make better-informed choices."

So how do the big multinational organisations get us yearning for their products?

Fast food chains previously drilled their branding and product messages into us from an early age. An example of this is McDonalds, which featured prominently in 90’s hit film Ritchie Rich starring Macaulay Culkin. In the last decade the UK Government made progress on restricting the advertising of fast food to children on television, banning junk food advertising during children’s television programmes. Hollyoaks actress Jorgie Porter has been pictured scoffing on a staggering 2,000 calories, enjoying a Donut Burger. The soap star later posted pictures on her Twitter account which has 396k followers.

We all know that having the odd treat as part of your diet can help to keep you motivated and achieve your weight loss goals. The danger is taking this a step too far and making this a regular occurrence which has devastating results to your waist line and long term health.