Since the 1980s the meal replacement has been popular with dieters. When SlimFast launched their shakes a generation of dieiing shake drinkers was born, all keen to shed the excess weight.
SlimFast dominated for 25 years in the weight loss drinks sector and have maintained an almost identical brand image and tastes in nearly 30 years.
Many brands have emulated the success of SlimFast but the sector has seen no innovation. Mums and busy women have been expected to buy tubs of powder, purchase extra milk and a shaker to concoct a powdery and watery blend of synthetic flavoured drinks.
In 2014 FORZA were asked by high street buyers to enter the meal replacement market.
“We entered the meal replacement market reluctantly as it was a dead space but we knew if we got involved we would bring strong inovation” said Sam Conebar, Research & Development Manager at FORZA.
Starting with an improved version of the bestselling shakes ‘Strawberry, Chocolate and Vanilla’ FORZA was able to create a simple sachet product that requires the addition of only water (not milk) and can be stirred rather than shaken. Less mess, no hidden cost and tastier.
Sam added, “Once we’d entered the market we knew that people wouldn’t necessarily want a strawberry shake for breakfast so we looked at cultural habits. This exposed an increase in morning coffee drinking and a culture of skipping breakfast in favour of a Starbucks”, “So we got to work on a hot version of the product that was functional and replaced a good coffee”. The challenge would be matching a high street latte with a 204 calorie meal replacement.
“As a result a new product was born: Stir It Slim comes in 3 flavours Latte, Caramel Latte and Hot Chocolate. The coffees all contain real coffee and the hot chocolate is made with real chocolate”, concludes Lee Smith, Managing Director at FORZA Industries. “We wanted to continue our range in a way that blends with the lifestyles of the modern woman and man. We weren’t about to copy the same old tired product releases of the diet dinosaur brands. With Stir It Slim you can still have your morning coffee in place of breakfast but without the negative consequences, plus it tastes amazing!”
Gogglebox Star Scarlett Moffat Business Dealings Reported In The Sun
The Sun, Britain’s biggest selling red top daily newspaper has reported on the bungling behaviour of Gogglebox reality TV star Scarlett Moffat.
The Geordie girl best known for her witty sarcasm on popular tv show Gogglebox entered into a deal with FORZA alledgedly worth £25k.
The Sun reported the headline” Wobblebox: Scarlett Moffatt’s £25k diet deal doesn’t quite go to plan … after not asking C4 bosses first“
According to the daily newspaper the deal was worth £25k and Scarlett didn’t get permission from telly bosses that produce the hit tv show.
The reporter said “The Gogglebox Geordie had agreed a contract with celeb diet brand Forza and got busy at a boot camp.
Apparently Scarlett did the deal herself but she did not know to obtain approval from Channel 4. She embarked on a big programme with Forza and threw herself into it despite her contract prohibiting such deals.
Scarlett Moffat in training with FORZA Diet trainer and celebrity dancer Danni Everdell
It would seem that Channel 4 bosses pulled the plug on the deal and Scarlett was left red-faced and out of pocket and FORZA was left with unpaid fees for training and travel expenses which Miss Moffat refused to cover.
A spokesman for FORZA said “Scarlett was clearly naive and not as experienced at business as she is at watching TV. We have no hard feelings and wish her all the best for the future, although we encourage her to think carefully about her eating choices next time she is filming”.
Stretching out. Scarlett points to her toes aiming to lose the excess weight she puts on during filming
FORZA has been a trading brand since 2007 and celebrates its 10th anniversary next year (2017).
With large scale launches now expected in the USA and Italy the company is expecting a fantastic trading year.
FORZA Industries Headquarters is based in Ashford Kent, the company owns a range of brands and manufactures for retailers, sports nutrition, wellbeing and lifestyle brands amongst others.
Published by: FORZA Supplements | On 21/04/2016 | Comments Off on FORZA Diet Advertise on London Underground
As part of its growing marketing strategy FORZA DIET has now adopted an outdoor campaign for its Shake It Slim meal replacement shakes. The shakes recently launched in Boots, Holland and Barrett, Lloyds Pharmacies to name but a few.
The campaign has started using the TFL (Transport For London) 48 sheet advert spaces on the underground system.
Millions of users take the tube in London each week and the post-Easter campaign has been earmarked by the brand as people head back to work after consuming large quantities of chocolate and family meals.
The advertising is expected to be seen by over 1 million people at least 5.8 times.
FORZA London Underground advertising campaign goes live in April 2016
Media Buyer for FORZA Industries, Lucy Palmer said “The FORZA brand is growing rapidly with listings in over 12,000 locations nationwide. A company with this spread of sales locations needs a strong outdoor campaign to shout out just how good the FORZA products are. I wanted to set a platform to springboard from and to complement our comprehensive magazine advertising strategy. Linking our new media strategy with the already extensive PR campaign is our next step and we expect great results”.
The campaign has a rate card value of £75,000 and is running for 2 weeks at the following London undergrount stations:
If you see the poster be sure to send us a tweet or picture via social media.
• The three most dangerous moments have been identified as 11.01am, 3.14pm and 9.31pm • Dieters can consume as many as 750 calories during these three vulnerable times – wrecking their chances of losing weight; • Coffee shops were identified as the biggest danger to dieters because even a simple lattee from a high street chain is worth 190 calories; • ”Shall I put the kettle on?” is the phrase dieters should avoid in the evenings because it inevitably leads to fattening nibbles in front of the TV; • Britain’s leading diet firm Forza Supplements polled 1,000 people to identify the three periods of the day when dieters are most vulnerable
The three times of the day when diet plans are most likely to go awry have been identified in a new survey.
Snack O’Clock – the key moments when slimmers are at their most vulnerable – comes at 11.01am, 3.14pm and 9.31pm.
In those three periods, dieters can consume as many as 750 calories – wrecking their chances of losing weight.
Coffee shops were identified as the biggest danger to dieters because temptation comes from both food and drinks.
A simple lattee from one of the high street chains has as many as 190 calories even without added sugar, and a muffin with it is a further 400 calories.
Nutritionists say dieters should opt out of drinks rounds at work because they put themselves under peer-group pressure to consume unnecessary calories with colleagues.
The results are revealed in a new survey of 1,000 people by diet firm Forza Supplements.
Skipping breakfast is the biggest mistake that dieters can make and this is why 11.01am is the first dangerous time of the day.
Dieters cannot hold out till lunchtime and it means they are likely to consume more fattening snacks to keep them going at Elevenses.
Stress was a factor in the mid-afternoon danger period of 3.14pm when workers seek a pick-me-up to get over the post-lunch slump in the office.
“Shall I put the kettle on?” is the phrase dieters should avoid in the evenings because a cup of tea or coffee is typically accompanied by a calorific snack.
The night-time danger period was identified as 9.31pm – an hour or so before bedtime – when slimmers are most likely to have a nibble in front of the TV.
Forza Supplements managing director Lee Smith said: “We are all becoming much more knowledgeable about nutrition and how to eat more healthily at traditional meal-times.
“It is at other vulnerable moments during the day – these Snack O’Clocks – when all the damage is done in diets.
“Dieters can easily add 750 calories to their daily intake by succumbing in one or two of these danger zones when all their good work at meal times is undone.
“The key to a successful diet is avoiding coffee shops. They are like sweet shops to a child – offering all sorts of seemingly innocuous pleasures like lattees which are the enemies of good diets.
“It is pointless coming to work with a low-fat salad in a tupperware box if you are going to pop out to a coffee shop and wreck all that good work.”
Forza makes Shake It Slim meal replacement products for Boots and Holland & Barrett.
Celebrity Big Brother runner-up Stephanie Davis, 22, lost a stone in a month taking Shake It Slim to get in shape for the TV house.
Five biggest causes of dieting lapses
1. Coffee shops 2. Tea or coffee rounds at work 3. Nibbles in front of the TV an hour before bed 4. Elevenses – skipping breakfast makes it impossible to hold out till lunch-time 5. Afternoon pick-me-ups to combat stress and get over post-lunch slump in the office
I lost a stone in a month to prepare for Celebrity Big Brother by working with an expert team from Forza Supplements.
I wasn’t happy with my shape after leaving Hollyoaks in the summer where I played Sinead O’Connor for six years.
I completely overhauled my diet and started exercising six times a week. I went down from 9st to 8st in record time and you can see the transformation in these stunning before and after shots.
The key to my success was taking Forza’s Shake It Slim, a meal replacement drink developed exclusively for Boots. It has 24 vitamins and minerals and is packed with protein for muscle retention, yet it contains just 204 calories. I would have a Shake It Slim drink three times a week to accelerate my weight loss.
Shake It Slim made such a difference. Remember those days when you just know your weight loss is working and you really are getting thinner. All my days were when I was taking Shake It Slim.
I used a second Forza product as part of my weight loss regime – Hydratrim. It is based on an ingredient called Glucomannan, which has been scientifically proven to reduce hunger cravings and lead to weight loss.
I would take the Hydratrim capsules before meals and it really took my edge off my appetite. It is also available at Boots.
Check out my pictures below. I achieved all that in a month.
That really is me in the before and after pictures – no airbrushing!
Favourite Big Brother contestants of all time
For me, there are two who stand out – Kemal Shahin, the male Turkish belly dancer who starred in BB way back in 2005. Bisexual Kemal has now had gender reassignment surgery and is known as a woman called Zulekya. She has appeared on stage and in pantomime and judged beauty pageants like Miss Universe. I remember Kemal being a total legend on BB – TV gold.
My other favourite housemate has to be Nikki Grahame who first appeared in BB in 2006 and then returned for the 16th series in 2015 as a fully fledged celebrity.
I used to love watching Nikki as a teenager – she was mad but nice mad, really-great-TV-mad. She was even better nine years later when she came back. They should have a Nikki Grahame in every reality show. I love her.
Obviously no Big Brother all-time list would be complete without Jade Goody. I am bit young to remember her too well from when she first appeared in the show in 2002, but I recall her extraordinary bravery in the face of cancer and the efforts she made to raise money for her sons before her death. She is a legend.
If you were single, who would you want alongside you in the CBB house?
That would have to be David Beckham (if he was single, too!). He is absolutely gorgeous.
I’ve recently got three new tattoos but I’ve no plans to have as many as Becks. They look great on him.
My most embarrassing moments
1. I remember sitting in my car with my dad listening to the radio and hearing about the extraordinary achievements of Ellen MacArthur, who broke the world record for sailing single handedly around the world in 2005, taking 71 days.
I said to him: “What, she sailed all that way using only one hand! That is what, as 12-year-old girl, I thought they meant by single handedly.
My dad thought it was so funny he rang up the local radio station to share the story. We still laugh about it as a family now!
2. We were filming a really harrowing scene for Hollyoaks about my character Sinead O’Connor’s baby Katy dying. Out of nowhere a wasp appeared on the set and started chasing me all over the place. I was running away screaming my head off. It was so embarrassing.
My all-time favourite stars
1. Best actress has to be Brittany Murphy, the American actress best-known for films like Clueless, 8 Mile, Sin City and Happy Feet who died aged just 32 three years ago.
She was an astonishing talent who was taken from us far too young.
2. My other all-time favourite star is the comedian Steve Martin. Father of the Bride has to be one of the greatest films of all-time.
3. I’m all a huge fan of the Kardashians and the Keeping Up With The Kardashians TV show. Khloe is my favourite – she is hilarious.
I am very close to all my family who mean the world to me. But a special place in my heart goes to be grandfather Albert Mulvaney who died in October last year.
I have the date of his death tattooed on my wrist – 20/10/15 – as a permanent reminder of his place in my life. He was responsible more than anyone for me being an actress. He supported me every step of the way early on in my career – going to all my auditions and giving me the kind of TLC you really need when you are finding your way.
• Fat O’Clock happens on the first Friday night after the festive break as Britons return to their normal routines; • New Year diets last less than 10 days for 47%, with the eight days the most popular duration; • Booze is the biggest factor causing slimmers to lapse; • Second biggest factor is the sheer misery of January – the return to work, short days and miserable weather
FORZA’s latest survey on New Year diets has found that most slimming resolutions will be over by 8.02pm tonight (Friday, January 8) – with many dieters only 1lb lighter.
The biggest contributor to broken New Year diets? Booze – with the first Friday night after the festive break being dubbed ‘Fat O’Clock’.
New Year diets last less than 10 days for 47% of slimmers, with eight days the most popular duration.
A quarter of dieters (24%) last a month, 14% two months and just 8% will still be slimming when Easter Sunday comes around on March 27.
The results are from a new survey from Britain’s most popular diet firm, Forza Supplements.
It found the January Blues was the second biggest factor causing dieters to lapse.
Sticking to a diet just added to the misery caused by the return to work, short days and miserable weather.
The third biggest factor behind lapses was the fact that weight gain can be covered up by winter clothing.
The fourth was a friend or a loved one giving up at the same time.
Seeing a tasty snack being prepared on TV was the fifth biggest reason for lapsing.
Forza Supplements managing director Lee Smith said: “Dieting is a tough challenge at any time of the year but particularly in January.
“We are all feeling heavier but we also need cheering up because it is months before the next holiday, the days are short and the weather is miserable.
“It’s why so many dieters struggle to stick with New Year diet plans, despite the very best intentions.
“That is why so many dieters are using diet products to help them on their way. It makes the struggle to lose weight that little bit easier.”
Forza has a launched Shake It Slim, a new meal replacement drink developed for Boots.
Packed with 22 minerals and vitamins, it contains just 204 calories, allowing dieters to feel full yet skip meals healthily.
Five biggest causes for quitting New Year diets
1 Booze 32% 2 January Blues 24% 3 I can cover up my weight gain with winter clothes 18% 4 A friend or loved one lapsed too 16% 5 Seeing a tasty snack being prepared on TV 10%
How long do New Year diets last
1 Up to 10 days – 47% 2 A month – 24% 3 Two months – 14% 4 Three months – 8% 5 Longer than three months – 7%
I wish I had better news to kick off my first piece but I’ve been a bit of a naughty girl!
I could put all the blame on Holly Hagan and Charlotte Crosby from Geordie but that wouldn’t really be fair.
They came over to Ibiza with me to celebrate my 20th birthday and we had an absolute blast.
Those girls sure know how to party and they took me to the best clubs in the world – VIP all the way.
Check the pictures of me on my hols. In one I am flashing my a*** and in another I’m checking out tits (not bad if I say so myself!).
I don’t look too bad from behind as I lean over the balcony.
We got so mortal (drunk) every night.
I was on vodka cranberry juice the whole time – my favourite drink.
It’s not the most calorific drink the world – around 140 calories a time.
The problem I had was that I was doing around 12 every night and staying out till 6am.
That’s a lot of calories when you combine it with the junk I was eating when I woke up.
I was on a proper Geordie Shore trash diet.
All the worst things: donna kebabs, pizzas, toasties, all washed down by lemonade or Fanta as the perfect hangover cure.
It wasn’t all bad. I missed plenty of meals. One day we didn’t get up till 5pm! But the result of those five days of heaven with the Geordie girls is that I am 7lbs heavier. And I look like a whale.
I’m back now in North Shields and I am trying to behave myself while I lose a bit of weight.
I’ve been going to the gym three times a week and I’ve been taking Forza Supplements Raspberry K2s to accelerate my weight loss.
They give me extra energy and take the edge of my appetite when I am thinking of a trip to the kebab house or KFC.
It seems to be doing the trick.
I lost 21lbs in six weeks on Forza’s weight loss programme earlier in the summer and I aim to have this 7lbs off by the time you see me on the new series which starts on October 20th at 10pm on MTV. I cannot wait.
Don’t try to break into your house via the cat flap
I did just say that I was behaving, didn’t I?
Well, there was one little lapse.
It was another mortal (drunken) night out – this time in Newcastle.
I got back to my mam’s where I live and could I find my house keys? Could I f***.
Anyway, it was far too late to wake up my mam so I thought I would be able to break into the house – through the cat flap!
Not a good idea. They are called cat flaps for a very good reason: only bloody cats can fit through them.
I managed to get my head through it and then I got stuck.
I was properly wedged and screaming my head off.
Thankfully I didn’t need the fire brigade to cut me out and I managed to wrestle myself free.
God knows what the cat thought.
Geordie Shore goes Greek!
It just over three weeks till the new series.
I know I am going to say this anyway but it really was a f****** blast.
Nothing Geordie girls like more than a summer of partying on the Greek islands.
I cannot reveal too much because that would spoil the surprise but all that hot sun and can do funny things to a girl.
It was the best few months of my life (except for my birthday celebrations in Ibiza, nothing will top that!) but I really paid for my fun.
My weight crept up during the filming because I haven’t got any discipline at all.
By the end of the series I had a belly like a Greek bloody waiter.
I am dreading watching back the clips because I am going to look huge.
I’m not petite like the other girls – there is some proper lard on me.
And the trouble with TV is the camera makes you look twice as big.
I just hope I don’t come across as too heavy.
How I lost 21lbs with Forza and got rid of my ‘jelly belly’
As soon as filming finished in Zante for the last series, I started on my weight loss programme with Forza.
I was amazed how quickly I was able to lose 21lbs.
All the flab that went on in Greece came off in six weeks including my dreaded ‘jelly belly’ – that horrible loose fat us girls get around our lower abdomen. Yuck – it looks horrible in pictures, particularly when you’re sitting down.
The weight loss was down to the amazing fitness programme Forza created for me, a lot of hard work and those lovely Raspberry K2s.
Forza have just shipped up a fresh batch of K2s.
They’ll keep me on the straight and narrow while I carry on doing lots of PAs with the other Geordie girls.
The pictures here show just quickly my weight can fluctuate.
There is me looking proper porky sitting on a bench after getting back from Zante.
And then the shoot I did with Forza after I had lost nearly 2-stone. I am dead proud of those pictures.
They are some of the best ones I’ve ever done.
Ciao from Italy
Who would have thought that Geordie Shore was massive in Italy?
They love us over there.
God knows how they understand the accents.
We had a blast there at a recent PA. You can see me me looking very posh with Marnie and Charlotte and the Geordie boys!
Chloe Etherington is a brand ambassador for FORZA Supplements, with products available at forzasupplements.co.uk and other leading retailers.
So, it’s been a few weeks since I have submitted a blog post but things have been so busy here in the Balearics with weddings and shoots my feet have hardly touched the ground! Things are starting to slow down a little now, so with that in mind I thought I would take the time to introduce you to a beautiful little palette I came across recently whilst working with Rosesbeautystore.com. Let me welcome the Star Dust palette from Too Faced Cosmetics and Vegas Nay. Vegas Nay is if you weren’t already aware is an extremely popular beauty blogger from the US. You can catch her on Instagram @vegas_Nay
Even before opening this palette I was excited purely by the packaging, it almost felt like Christmas! Upon opening, I was greeted by a double fold out box with some information on Naomi Giannopoulos (aka Vegas Nay) and some sample looks from the pack. One side of the box contained the palette with 12 beautiful matte and shimmery shades and the other contained a Deluxe Shadow Insurance Eye Shadow Primer, a Deluxe Better Than Sex Mascara, a Deluxe Glamour Dust Glitter Pigment and 6 glorious Glamour Guides! What more can a girl ask for!!!
Sultry shades consist of: Chandelier, Millennial, Girl’s Night, #selfie, Showgirl, Jackpot, Pink Pearl, The Strip, Follow Me, Double Tap, Golden Nugget, Sin City. As you may be able to tell, these names are inspired by social media and Naomi’s Vegas lifestyle.
The pigments are totally on point and easy to blend making recreating these looks a breeze, however don’t feel the need to limit yourself, go crazy, try something different, take some inspiration from London Fashion week for example, its all here, all you need is a little imagination.
These little gems are hard to come by unless you ask my friends at Rosesbeautystore.com. They would be happy to take your order, they have even given me a discount code JJ1, so all you lovelies out there ordering through this link will receive a 10% discount for those perfect smokey eyes. What’s not to love.
Jennifer Jane is 34 years old and lives in London. As well as being a FORZA ambassador, make-up artist to the stars and a professional model she is also campaigning to help stem the rise of obesity in the UK. Jennifer is the face of FORZA’s new Multivitamin for Dieters, a capsule that supports any diet or eating regime by ensuring you get all the nutrients required when you are cutting calories. Find out more about Jennifer.
“An apple a day keeps the doctor away”, a very popular, well-known and common phrase which has been used for decades to describe the health benefits of eating apples. However, a recent study, which was originally published in the Journal of Biological Chemistry, has suggested that apple peels could be the key component that makes an apple a genuine superfood. According to researchers, who took part in the study apple peels (along with green tomatoes) can help to prevent muscle decay and aging in elderly individuals.
As people begin to age, they soon begin to lose their muscle mass. This decrease in muscle wasting is often the cause of accidental trips or falls. Even with today’s modern medicines, there is currently no form of medication that is capable of preventing muscle wasting in elderly patients. But now a new study which has been generously funded by the University of Iowa Research Foundation along with the American Diabetes Association suggested that apples are a great way to potentially preventing muscle wasting in elderly individuals, thus making the common apple a real superfood.
The researchers who reside at the University of Iowa reported that if apple peel was regularly consumed over a period of two months, elderly individuals who were experiencing muscle wasting would significantly benefit and experience the differences produced by the apple peel. The difference and prevention of muscle wasting occurs due to a chemical ingredient which is present within the apple peel and also the likes of green tomatoes.
Muscle wasting in elderly individuals is known to be caused by a particular gene alteration which is created by a form of protein referred to as ATF4. According to researchers, tomatidine and ursolic acid that is found inside apple peel and green tomatoes, can help to significantly reduce the activity of the ATF4 protein. This then begins to reduce the muscle aging, decay and wasting, thus benefitting the elderly population drastically. Scientists and researchers have determined that the form of protein ATF4 is a transcription factor that is capable of altering gene expression and can cause a significant reduction in muscle protein strength and synthesis.
The research team from the University of Iowa conducted their overall study on a small group of mice where they closely studied the effect of tomatidine and ursolic acid on muscles. Researchers soon discovered that the two chemicals were able to significantly reduced age-related muscle weakness within the group of mice. What’s more, is at the very end of the two month research period, the muscle mass within the group of mice had reportedly increased by up to 10 percent, while the overall quality of muscles were increased by up to 30 percent.
Since the study, researchers have become hopeful that the findings from the study will help to determine the very exact factors that cause aging in human beings. In addition, researchers are also very keen and interested to discover how the two chemicals, both tomatidine and ursolic acid can be utilised in order to reduce the overall effects of aging. Previous studies have discovered that these compounds could help to prevent serious muscle wasting that is often associated with the likes of malnutrition or a very sedentary lifestyle among individuals.
The benefit of eating apples doesn’t just stop there. Apples are a known superfood, but not only for the prevention of muscle wasting but also the following health benefits:
• Whiter healthier teeth
• Reduce the risk of Alzheimer’s disease
• Protect against Parkinson’s disease
• Curb a variety of cancers
• Decrease the risk of diabetes
• Reduce cholesterol levels
• Improve heart health
• Prevent gallstones
• Beat constipation and diarrhea
• Avert hemorrhoids
• Boost immune system
• Prevent cataracts
• The number of people in the UK with Type 2 diabetes has soared • Experts also worry that high sugar intake is one of the main causes of obesity • Study also found more children than ever before were at risk of tooth decay
We’re all guilty of indulging in a sweet treat every now and then, whether it’s a bar of chocolate or a slice of cake everyone loves getting their sugar fix. It is no surprise that the number of people that have been diagnosed with Type 2 diabetes in Britain has soared over the last few years. Health experts are concerned that we’re following in America’s footsteps and that soon obesity rates will be out of control.
There are a number of other contributing factors to obesity but the amount of sugar we are eating plays a big part. A recent study by the Scientific Advisory Commission on Nutrition (SACN) found that the average adult in the UK has a daily sugar intake of around 55 grams. This is nearly double what experts are now recommending we have.
The amount of sugar that Britain as a nation consumes has soared over the past couple of decades
Although there are the obvious culprits contributing to our high sugar intake, experts have warned about the so-called ‘hidden’ sugars. For instance, you might think that having a low-fat yoghurt is the healthy option but they can often contain up to 15 grams of sugar. We often forget that the amount of alcohol we drink contributes to our sugar intake. For instance, a pint of cider can contain up to 20g of sugar.
Professor Ian McDonald who is the chair of the SACN said that as a nation we should ‘[c]ut down on sugars, increase fibre and we’ll all have a better chance of living longer, healthier lives’. The study was particularly concerned with the impact that sugar was having on young children in Britain. Obesity levels amongst children have risen dramatically over the past couple of decades. It is now estimated that the a third of 11 year olds are overweight.
So what can we do to reduce our sugar intake? There are obvious foods and drinks we can cut out such as chocolate and fizzy drinks, however by also making small changes like having plain cereal or porridge for breakfast we can reduce our sugar intake.
What do you think of the recent findings? Let us know and leave a comment below!